Predicts Industry Growth in Family History Trends Report

by Julie Hill

Posted on February 2, 2011

February 2, 2011 --, an Inflection brand, today released its Online Family History Trends Report and infographic, summarizing recent trends in the family history space and providing insights on what's to come. The trends infographic allows readers to easily interpret important data points presented in the report through the use of cutting-edge designs.

The report was developed out of the desire to have information on current trends in the online family history space summarized in one place. Based on growing interest in the results, Archives has made the report and infographic available to the public - offering value to both industry insiders and those new to this bourgeoning category.

Through the compilation of public and internal data, Archives predicts increased opportunity and growth in the online family history space. For example, shifts in internet penetration and demographics suggest that potential market size will swell as the number of people aged 45 and over grows at a high-rate, and propensity to use online tools increases. Interest in the subject matter is widespread and deepening, in part fueled by popular television series like NBC's "Who Do You Think You Are?," with seasonal spikes seen in winter months.

Significant advances in content digitization projects and social networking mean that the breadth of tools available to genealogists is growing, aided by sites that bring content online at little or no cost to the user. Thus typical barriers for entry are lessened as family historians can do vast portions of their research inexpensively online.

Archives Director of Product Joe Godfrey commented, "We're excited about these industry trends, which point to continued growth for not just, but the industry as a whole. Archives will maintain its focus on bringing users a simple and affordable research experience, enhanced by new historical collections, software tools, and partnerships to help even more people discover as much as they can about their family histories."

Each of these interconnected trends have important implications for the family history space, and provide insightful information for anyone interested in this fast-growing category - clearly apparent through Archives' dynamic infographic. To read the Online Family History Trends Report in its entirety visit

About is a leading family history Web site that makes discovering family history simple and affordable. The company has assembled more than 1.1 billion historical records — birth, death, marriage, divorce, census, obituary, immigration, military and more — all in a single location, and makes them available at a price that's up to 80 percent less than the leading competitor. Archives also partners with other leading family history websites to provide integrated record collections, discounted memberships, official certificates and other special promotions — providing a comprehensive resource for researching your family history. is free to try for seven days, allowing anyone to explore the benefits of membership without risk or obligation. For more information and to start discovering your family history, please visit

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